Strategic management Case Study Example | Topics and Well Written Essays - 500 words - 5

Strategic management - Case Study Example Every business in the ring fenced so that lenders have no rights to any other assets. Virgin evolved from private companies to a group where some companies are listed. I believe that inspite of the fact that The Virgin Group appears to have numerous organizations in as numerous distinctive fields, there are presumably some vital connections between the specialty units. With these key connections Virgin can attain a few advantages, for instance, economies of scale when purchasing supplies or with their logistics, more control over the business, access to more purchaser data over a few related organizations or by making it less demanding for the corporate guardian to comprehend and deal with every vital specialty unit on the off chance that they are all in comparable fields. (Keller, Parameswaran & Jacob, 2011).   However, overall Virgin takes pace after a random broadening method. This implies that The Virgin Group is an association which moves out of its own industry or market and seeks after new open doors wherever they are accessible. It adventures its present capabilities and sets about broadening in ways which can make utilization of these abilities easier and this further may overall be under-utilized. The Virgin Group as an issue guardian values all its organizations. The Virgin Group attains esteem by understanding the systematized markets. The Virgins administration group has made a decent showing in recognizing fulfillment in the business. The administration group aptitude and experience matched to the system permits the organization to offer more for less. The Virgin gathering likewise increased the value of its organizations with the brand name and utilized the brand name to overcome hindrances. The Virgin brand name is a shoppers supporter and as noticed before the brand is highly regarded with the British. The Virgin Group as a corporate parent additionally assists with restricting the dangers for alternate organizations

Branding of a City in the 21st Century Coursework

Branding of a City in the 21st Century - Coursework Example The results of analysing the case studies have provided great examples of revealing the elements that interprets in consumer's mind from different perspectives. Such that, branding is measured in aspects of tangible and intangible forces as far as the image of the city is concerned. Most importantly, the paper has examined that brand value of a city can only be studied through identifying the psychological way that influences the decision making process, and the overall elements required for branding a city such as the emerging importance of societies. Moreover, the investigation of branding elements are recommended by the author for further study in order to thoroughly analyse how these elements are incorporated in cities nowadays. Also, examination on competition between cities may provide a vital role of continuing the study in the future. Marketing is an arena where the basic norm is to promote visibility. Visibility, in turn, depends on positioning which again depends on branding and the equity commanded by the same. This research paper focuses on the elements that go into branding a city so as to understand the importance of branding a city in the 21st Century. Globalisation has had far reaching effects on the way cities are perceived. In this age of increased information and access, it has become imperative to present cities as brands, not just organisations or celebrities. This has prompted cities the world over to study and implement strategies that will accentuate brand equity as this is the greatest indicator of, and the base for, the calculation of returns on investment in terms of having a definite character of each city that makes it a distinct brand. While the consumer's awareness of a brand, and the reasons for choosing an