Gender Inequlaities Response Paper Essay Example | Topics and Well Written Essays - 500 words

Gender Inequlaities Response Paper - Essay Example In early South Africa, for instance, services of male nurses were unimaginable as discussed by Burns2. Differential application of rules for men and women in historic societies promoted gender inequality. In history, women and men were subject to different sets of rules. Rules set by societies regarding marriage, for instance, were harsh on women compared to men. Reilly3 highlights the differences in rules concerning marriage fidelity in historical communities, based on gender. The Hammurabi’s code, for example, widened the gender gap between men and women. Lerner4 maintains that historical law codes, such as the Hammurabi code, promoted patriarchy in historical societies. Laws codes in historical societies were representative of social conditions. Some viewpoints dominant held during historical ages rendered women as misfortunes in the society. According to Aughterson5, historical viewpoints of women as imperfect creatures promoted gender inequalities. Religion also promoted gender inequalities in historical communities. Glickl Leib’s story6 of women empowerment reveals that Jewish women had freedom compared to their Christian counterparts. Jewish women had freedom to engage in business, for instance, compared to Christians. Colonialism promoted gender inequalities in historical societies. In England, for instance, emigration was a common practice to eliminate redundant women. In addition, women in colonial period had insignificant contribution and roles in governance. This promoted the viewpoint that women are incapable of holding leadership positions in the society7. They had no authority to question the racist nature of colonialism. Women did not question the patriarchal norms that were deterrent to their rights, as well. Different factors promoted gender relations in modern society and enhanced women empowerment. Offering women the opportunity to share their rights changed the perception about them as

Consider the significance of the Edict of Nantes 1598 Essay Example for Free

Consider the significance of the Edict of Nantes 1598 Essay The Edict of Nantes immediately followed the Wars of Religion, which further divided France in terms of religion. The Edict of Nantes could be described as a significant development in policies regarding religion in France in the 17th century. The policies were implemented by a monarch who sat on the fence when it came to religion, having devotions to both Catholicism and Protestantism, in the shape of Henry IV. The Edict of Nantes itself was very significant as its policy was the first of its kind in French politics. Never before had a French monarch tolerated both Catholicism and Protestantism and allowed them both to flourish in the same country. Whatever Henrys beliefs and motives in implementing such a policy, it was certainly an original policy and a significant development in sixteenth and seventeenth century France. Toleration existed and although it can be argued that Protestants didnt have very much power and the Catholics remained in near total control of the majority of areas in the country but the Protestants certainly had more power than they had under previous more anti-Protestant monarchs. The Edict could also be described as a turning point. Indeed, it could be described as a very significant turning point. Legislation was put in place in an attempt to avoid discrimination against the Protestants. Discrimination was not evident by the Edict itself; it was more of a case of trying to give the Protestants more rights. Henry couldnt go as far as giving the Protestants equal legal, religious and political rights because he would lose the support of the Catholics. However, there can be no denying the significance of the legislation. It was the attempt to be pragmatic where religion is concerned which resulted in his death. The significance of Henrys reign lies in the difference and the pragmatism of his reign. The actual legislation could be described as ground breaking. The rights that the Edict of Nantes gave the Protestants included full liberty of conscience and private worship; liberty of public worship wherever it had previously been granted and its extension to numerous other localities and to estates of Protestant nobles; full civil rights including the right to hold public office; royal subsidies for Protestant schools; special courts, composed of Roman Catholic and Protestant judges, to judge cases involving Protestants; retention of the organization of the Protestant church in France; and Protestant control of some 200 cities then held by the Huguenots, including such strongholds as La Rochelle, with the king contributing to the maintenance of their garrisons and fortifications. In practice, things were slightly different for the Protestants who were oppressed by the Catholics and still werent allowed anywhere near Paris. It is clear that full, equal rights for the Protestants were not given by Henry for example, Roman Catholic judges had more power in the courts than the Protestant judges did and often Roman Catholic bias came through in a number of cases but there was some attempt to give the Protestants some rights and freedoms which was in itself significant. The Edict of Nantes was also very significant in terms of Henrys foreign policy. He wanted to protect the southern border of France from the Spanish and Austrian Hapsburgs. Henry was more patriotic than the French kings before him and his policies show this as he placed the Protestants in the south of France, using the Protestants to protect France from Spain. All of this means that in terms of French foreign policy the Edict of Nantes carries further significance for a number of reasons The removal of the Protestants away from Paris and further towards the south means that Henry IV embarked on a policy of centralisation. There is no doubt that Henry converted to Catholicism and tried to maintain as much power as possible for his Catholic friends in the establishment. Policies were made more in a centralised way i.e. from Paris and the Protestants were freezed out in positions of power by the Catholics. This is significant because of the reign of Louis XIII who furthered the centralisation policy, and shows that there was a trend towards centralisation before Louis XIII came onto the throne. This also shows that Henrys domestic and foreign policy can easily be linked, which is also significant. All of this emphasises how significant the Edict of Nantes was. Henrys patriotism was also on show in the implementation of the Edict of Nantes. He didnt want any foreign influence in his affairs and he wanted to appease the Protestants. The best way to appease them was giving them an important role whilst getting what he wanted in his foreign policy by getting the Protestants to protect the borders of France. This is highly significant as never before had a French monarch been as patriotic as Henry and it is also significant because it indicates that Henry didnt actually want the Catholics to have power in all areas of France which probably indicates that he still had allegiances to the Protestant beliefs despite his conversion to Catholicism. Henrys tactical manoeuvres were also significant in another way. Basically, he prevented the Wars of Religion from continuing and restarting again. The irony is that his tendency to sit on the fence on the issue of religion in the end cost him his life. This is why some historians place emphasis on the significance of this aspect of the Edict of Nantes. Henrys early life as a Protestant and his subsequent conversion to Catholicism make the Edict of Nantes interesting as well as significant. To consider the significance of the Edict of Nantes, we have to consider the situation in France before Henry IV came to the throne and even beyond the Wars of Religion. The Wars of Religion were where the Calvinist Huguenots (Protestants) and the Catholics did battle for control of the monarchy. The Catholics won and maintained control of the monarchy; however, it is clear that something needed to be done to prevent another War of Religion from happening. Henry IV was the man with the job of preventing another War of Religion and he turned out to be the perfect man for the job. Unlike most French monarchs in this period, Henry was pragmatic when it came to religion although he had developed a slight preference for Catholicism. Henry felt that they were more important things than religion his patriotism as opposed to his religious beliefs but ultimately it was this that caused his downfall and eventual death. However, the very fact that the Wars of Religion didnt happen again throughout Henry IVs reign is very significant considering the huge division between the two religions. Another War of Religion could have shaped French history differently, especially if the Protestants/Calvinists came out on top. Todays France could also have been completely different if a war wasnt avoided. This makes Henrys reign and of course the Edict of Nantes take on further significance. The Edict of Nantes certainly cannot be described as revolutionary but it was almost a complete reform of the laws regarding religion. In reality, there was little reform because there was major exploitation of flaws in the law by the Catholics. However, this shouldnt take anything away from the significance of the Edict of Nantes because the laws created Protestant strangleholds in the south of France. Despite all this, the Edict of Nantes takes on an apparent lack of significance because of what happened to Henry and what happened under the reigns of subsequent monarchs. The Edict was indeed revoked in 1685 and steadily the Catholics moved towards a position of total power over the Protestants. So this means that the Edict of Nantes loses some of its significance because the policies of Henry had no impact on future monarchs. During Henrys reign, however, significance can be attached to the Edict.

Violence In Sports :: essays research papers

Violence in Sports To: Mrs. Woods From: Jean-Philippe Do you think there's a connection between sports and violence? If you do, do you think it should be banned? I too think that it's connected but, unlike most people, don't think it should be banned. I have many reasons to believe so and I will state them in my essay. First I will point out that not all sports include violence. Not many actually express violence, the only ones that do contain violence are team sports. I'm not saying that I dislike team sports, au contraire I love team sports, they help build team spirits. All I'm saying is that sports like football contain lots of violence, unlike individual sports like ping pong or kayaking. Some sports are now becoming so violent that it's almost impossible to remove the violence without removing the sport itself. Lots of people protest because some sports are too violent and they're trying to take the violence away by banning them. What they don't realize is that there are billions of fans that are obsessed by those sports and by taking a sport away from them, could ruin their lives. Trying to stop the violence is almost like trying to declare world peace. There will always be someone who either picks a fight or builds an underground organization. Football, hockey, soccer, and all those other violent sports will be practiced until the end of the world. Another reason why I don't want these sports to be cut is because when you practice a sport like football it helps you release all that frustration and energy you have inside. By releasing all that pressure it helps you relax for a period of time. Getting rid of popular sports like hockey or football could put a lot more kids on the streets because they would have nowhere else to go or nothing else to do. Some people tell others to keep their kids out of team sports to avoid getting involved in a gang. What those people don't realize is that those kids that never played a team sport

De Las Casas

In Bartolome De Las Casas’s â€Å"from The Very Brief Relation of the Devastation of the Indies† a lot of descriptive verbiage is utilized to paint a distinct picture of good vs. evil in an unjust world. Referencing the Spaniards as Christians is done with a great deal of anger, and sarcasm. These Spaniards performed many acts of evil as they brutally tortured, killed, and enslaved the Native American peoples.According to De Las Casas â€Å"they attacked the towns and spared neither the children nor the aged nor pregnant women nor women in childbed, not only stabbing them and dismembering them but cutting them to pieces as dealing with sheep in a slaughter house†. (40) This was such a gruesome, cruel, and violent act of murder, without regard to even those we view as pure innocence such as that of a child.This provokes the reader to feel an intense sorrow and heartache for these innocent Native Americans. De Las Casas portrays the Native American people as innoce nt, gentle prey to the Spaniards, thus referring to them as â€Å"sheep. † They were deemed weak in their efforts to fight back, and they were unable to seek refuge in the mountains where they tried to flee. This piece incorporates multiple biblical representations throughout as well.The â€Å"sheep† biblically represent the followers of Christ, and they are submissive followers with little to no resistance like that of the Native American peoples. However, the so-called Christian Spaniards acted like ravenous, greedy animals rather than human Christ like leaders. De Las Casas, Bartolome â€Å"from The Very Brief Relation of the Devastation of the Indies. † The Norton Anthology of American Literature 8th ed. Ed Nina Baym et al. Vol. A. New York: Norton, 2012. 38-42.

Literary Analysis Miss Brill

In â€Å"Miss Brill† the author Katherine Mansfield creates the metaphor of the world being a stage and the character of Miss Brill being an actress. This illusion can determine her to be a round character because she is afraid of being the person that she isn’t. Miss Brill hides her real emotions by hiding behind a teacher role instead of being true to herself. The character Miss Brill arrives at a theme of isolationism and abandonment; by acting Miss Brill can be recognized as a round character by having a hidden emotion by acting a certain manner.To be able to understand why Ms. Brill uses loneliness as a protective wall around her actual personality is because she is afraid of rejection and the reality of denial. â€Å"They were all on the stage. They weren’t only the audience, not only looking on; they were acting. – How strange she’d never thought of it like that before! And yet it explained why she made such a point of starting from home at just the same time each week – so as not to be late for the performance. † (Manfield Page 185).This demonstrates the value of Miss Brill having to put on a â€Å"performance†, she felt as if she has to act to allow people to accept her as an individual. Miss Brill’s character through-out the story shows a side of loneliness, she does not accept herself for who she is, but for who she isn’t. The emotions she feels are not real and dear to her, but performs them as if they are. The orchestra and the music they play in the story are insightful of the way she feels at the park. â€Å"The band sounded louder and gayer. That was because the season had begun.†(Mansfield, 185) Because of the season Miss Brill was in she feels enlightened by the music she was hearing suggesting the way she felt at that time. The fur at the beginning of the story is an article of clothing near and dear to her heart that she carries around with her at the park but is ra ther ironic because she describes it as a â€Å"little rogue†; rogue meaning that she seeks out things, which she isn’t. Miss Brill spends most of her time in her house serving as her protective barrier from the outside world. She envisions at the park people standing up in unison and dancing and she begins to cry at the thought of it.Consequently, she could be feeling a sense of rejection at that time because she knows that it would be unlikely for people to just casually stand up and dance with her. The type of people she perceives at the park are young and not ones to agree Misses Brills personality, which dampens the temper of her. Therefore she converts to her remoteness to hide herself†¦ â€Å"Suddenly he knew he was having the read to him by an actress! ‘An actress! ’ – ‘An actress – are ye? ’ – ‘Yes I have been an actress for a long time’. †(Mansfield Page 185) From this, it could mean she has been hiding a type of personality from people.Evaluating this inference about Miss Brill can be recognized as a type of character that is having difficult time finding herself by having a diverse personality. In order to feel like she is wanted she steps out of her comfort zone by strolling in the park, she does this to include herself with other people by listening in on other conversations many young people have. Miss Brill assumes that all the older people at the park were just strange and quiet, â€Å"looked as though they’d just come from dark little rooms or even – even cupboards. †(Mansfield, 184).We can assume that she is relating the people to her, while she imagines the young characters to in a scene of a play. When she begins to observe the young couple she relates them to a story of a hero and a mistress. In actuality the young couples speak about Miss Brill as an unwanted person but in Miss Brill’s mind she still is imagining the un-real performance that she wants to believe. â€Å"Why does she come here at all-who wants her? Why doesn’t she keep her silly mug at home? † the boy says, â€Å" It’s her fu-fur which is so funny,† (Mansfield, 186) snickered the girl.Miss Brill doesn’t realize the reality of what they say, but she turns the situation into a main act of a play. However, Miss Brill does not show her emotions in her dialog, we can assume that she is lonesome with herself. The way she plays with the fur as if it were part of her shows the reader that she has no other spouse to show her true emotions for, except for the piece of garment. Miss Brill conceives many of her thoughts as a story so she can someway relate to her, â€Å"In reality, Miss Brill is a part of nothing. She sits alone on a bench with her ratty old fur and watches the world pass before her.†Ã¢â‚¬Å"Rather than see herself as one of them, she creates a fantasy world to escape facing the truth. Even in this seemingly perfect production, within Miss Brills mind, Mansfield shows us that there is the possibility of evil. † (Miss Brill, Character Analysis). When the young couple is sitting at the bench snickering at little Miss Brill, she has no actuality of what they said, but when she comes to comprehend she walks home sadly, when she gets home she sits in her room, silently and pulls out the fur, she inspects it but it seems to of lost its color and grown faint.Readers can infer that it symbolizes the lonesomeness of Miss Brill and how she is slowly degrading. The fur then is to be put away, when she hears a cry of the fur. The reality behind the story hurts Miss Brill to a point where she has to a find a way to cope with her harms with the people around her; she does this by imagining things that are unreal. â€Å"The theme of estrangement has run its course. Miss Brill has made an ever so passionate attempt to express love, to be a part of the whole of society that means so much to her. Her imagination, though sensitive, has failed from lack of experience.She is left, as she began, in her pathetic solitude. †(Hull, Web. ). In conclusion to this story, the Author Katherine Mansfield accomplishes the theme of loneliness, the scared thought many people have of rejection, and the conception of many people may have and can relate to. The coping mechanism people use to escape the reality of many situations can hurt them if they don’t come to sense with it. The theme of isolation, and the round character the author Katherine Mansfield shows is brought upon by Miss Brill; The thought of getting rejected by society in the story â€Å"Miss Brill†.

Author Technique Questions in SAT Reading Strategies

Author Technique Questions in SAT Reading Strategies SAT / ACT Prep Online Guides and Tips Author technique questions are some of the rarer questions you will see on the SAT Reading section. In this article, I’ll go through what these questions look like and how to solve them step by step. Note: The advice in this article is still relevant for the current SAT (March 2016 and beyond); however, some of the examples have not yet been updated for the new test. What is an Author Technique Question? Author technique questions will ask about the author’s tone or the passage's mood in a Reading passage.These types of questions are relatively rare on the SAT, but they do come up at least a couple of times per test. Here’s an example: The author mentions "sharpener shavings" (line 10) in order to portray a mood of A. unrestrained joyB. sentimental reminiscenceC. bitter disappointmentD. cautious optimismE. dark foreboding Author technique questions are a subset of inference questions. This is because you have to understand the information in the passage and then take it a step further to make an inference about what feelings the author has toward the subject (tone) or what feelings she is trying to instill in the reader through her writing (mood). However, as with all other SAT Reading questions, you should still be able to find clear evidence for your answer in the passage. How Do I Solve These Types of Questions? Step 1: Carefully Read the Question First, read the question and figure out what it’s asking.If it asks for tone, it wants the answer that best describes the feelings the author has toward her subject.If it asks for mood, it wants the answer that best describes the feeling the specified part of the passage conveys to the reader. Step 2: Read the Lines Referenced in the Question Go back to the passage and look over the lines the question is referencing.I would recommend reading the whole paragraph around whichever line is referenced in the question so you get a full picture of the tone or mood in that section of the passage. Step 3: Think about the Tone or Mood Before you read the answer choices, think for yourself about what the general tone or mood of that section of the passage is.For questions like the example question above, look at where and how the phrase mentioned in the question is used and to what effect. Try to find key descriptive words that indicate the tone or mood and imply connotation. It's often helpful to identify positive or negative connotation for the tone or mood first in order to eliminate a couple of answers that definitely don't fit. Step 4: Go Through the Answer Choices, and Eliminate 4 Once you have a preliminary idea of the tone or mood in the passage, look at the answer choices.Eliminate any that obviously don’t fit based on your judgments about connotation.Then, look at the remaining choices and get more specific with your assessment so you can get rid of four choices.Try to find approximate synonyms for the answer choices in the passage - you should be able to come up with direct evidence for your answer. Now that we know the steps, let’s try and solve a question for real! SO PUMPED. Author Technique in Action Ready? Ok, here’s the question: The author's overall tone in this passage is best described as one of A. jubilationB. frustrationC. curiosityD. appreciationE. uncertainty First, we'll read the question over carefully. This is a tone question, and it’s going to be asking about the passage as a whole.We need to look for the author’s treatment of the subject of the passage and how she feels about it. Now let’s read over the passage: In between school days, we gathered hazelnuts, fished, had long deer-hunting weekends, went to powwows, beaded on looms, and made quilts. I did not question the necessity or value of our school education, but somehow I grew up knowing it wasn't the only education I would need. I'm thankful for those experiences of my Anishinaabe heritage, because now I now by heart not only the national anthem, but the ancient song of the loon. I recognize not only the alphabet and the parts of an English sentence, but the intricate language of a beaver's teeth and tail. The author is talking about her experiences growing up and learning skills relevant to her heritage that she wouldn’t otherwise have learned in school or anywhere else.What might the tone of the passage be? Well, the author definitely seems to have a positive impression of these experiences. We see direct evidence for this when she says â€Å"I’m thankful for those experiences of my Anishinaabe heritage.† It sounds likeshe is grateful for the opportunity she had to learn the skills described in the passage and proud of her heritage.Now that we have our basic idea of the tone, let’s see which answer choices we can eliminate. Choice A: jubilation The author is pleased with her learning experiences, but saying she has a tone of jubilation seems a little extreme.Do we see any words in the passage that indicate jubilation or uncontrolled joy? No, the tone is definitely more measured (calm) than that. Eliminate this one! Choice B: frustration This seems wrong right away because frustration has a negative connotation.The author is not frustrated with the learning experiences she had as a result of her heritage - she says herself that she is thankful for them. There's nothing in the passage that indicates frustration on the part of the author. Cross it out! Choice C: curiosity This could be a tricky one.The author does betray a curious personality because she is interested in learning about a variety of different things.However, even if curiosity might describe the author accurately, it doesn’t describe the tone of the passage. The feelings she presents toward the subject of the passage are nostalgia and gratefulness, not curiosity about her experiences. Get rid of this one too! Choice D: appreciation This choice matches with what we originally thought about the tone.The author even says â€Å"I’m thankful for those experiences† when referring to the descriptions of her childhood in the passage.She clearly appreciates having learned about her heritage and the skills that go along with it in tandem with her standard education. Keep this one! Choice E: uncertainty This answer doesn’t fit with the tone. It has a slightly negative connotation, and there's no evidence for any uncertainty in the passage. The author's feelings about her experiences are clearly stated. This one's wrong! Looks like Choice D is our answer! Did you know loons have red eyes? As if the sound of their "ancient song" wasn't creepy enough. You’ll notice that the key here was to look for direct evidence of tone in the passage.Tone and mood questions trip people up because they seem like they are ambiguous and subjective.Remember that SAT Reading can’t ask you any questions where the answers aren’t concretely supported in the text. For tone and mood questions, always look for keywords in the passage that point to the author’s feelings or the feelings she is trying to instill in the audience.Often you will find close synonyms for the correct answer choice like we did above with â€Å"thankful† and â€Å"appreciation†. You should at the very least be able to determine positive or negative connotation in the tone or mood, which usually helps to eliminate two or three incorrect answer choices. Summary Author Technique questions ask about tone and mood in an SAT Reading passage. To answer an author technique question, you should: 1. Read the question carefully2. Read the lines referenced in the question3. Make a preliminary judgment about the tone or mood4. Read the answer choices, and eliminate four based on the evidence in the passage Remember, even though tone and mood may seem like subjective things, on the SAT there is no ambiguity in answers.Look for direct evidence that points to your answer choice - if you can find it, you will get these questions right every time! What's Next? Want more skills-focused SAT Reading articles? Start with these articles on inference questions and big picture questions, or jump right into our ultimate guide to SAT Reading! What's the best way to get information out of a passage on SAT Reading? Find out the best way to read the passage and what's actually on SAT Reading. Learn the strategies you should be using to score an 800 on SAT Reading. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

How to Write a Narrative Essay or Speech

How to Write a Narrative Essay or Speech A narrative essay or speech is used to tell a story, often one that is based on personal experience. This genre of work comprises works of nonfiction that hew closely to the facts and follow a logical chronological progression of events. Writers often use anecdotes to relate their experiences and engage the reader. In doing so, you can give your narrative a level of emotional appeal. It can be serious or humorous, but this emotional appeal is essential if you want to  give your audience some way to connect with your story. The most successful narrative essays usually share these three basic traits:They make a central point.They contain  specific details  in  support  of that point.They are clearly  organized  in time. Constructing the Essay Magazines like the New Yorker and websites like Vice are known for the pages-long narrative essays they publish, sometimes called long-format journalism. But an effective narrative essay can be as short as five paragraphs. As with other kinds of essay writing, narratives follow the same basic outline: Introduction: This is the opening paragraph of your essay. It contains the hook, which is used to grab the readers attention, and the thesis or topic, which youll detail in the next section.Body: This is the heart of your essay, usually three to five paragraphs in length. Each paragraph should contain one example, such as a personal anecdote or noteworthy event, that supports your larger topic.Conclusion: This is the final paragraph of your essay. In it, youll sum up the main points of the body and bring your  narrative to an end. Writers sometimes embellish the conclusion with an epilogue or a takeaway. Narrative Essay Topics Choosing the topic for your essay may be the hardest part. What youre looking for is a particular incident that you can recount in a well-developed and clearly organized essay  or speech. We have a few ideas to help you brainstorm topics. Theyre quite broad, but something will surely spark an idea. An embarrassing experienceA memorable wedding or funeralAn exciting minute or two of a football game (or  another sporting event)Your first or last day at a job or new schoolA disastrous dateA memorable moment of failure or successAn encounter that changed your life or taught you a lessonAn experience that led to a renewed faithA strange or unexpected encounterAn experience of how technology is more trouble than its worthAn experience that left you disillusionedA frightening or dangerous experienceA memorable journeyAn encounter with someone you were in awe of or afraid ofAn occasion when you experienced rejectionYour first visit to the countryside (or to a large city)The circumstances that led to the breakup of a friendshipAn experience that showed that you should be careful of what you wish forA significant or comic misunderstandingAn experience that showed how appearances can be deceivingAn account of a difficult decision that you had to makeAn event that marked a turning point in your life An experience that changed your viewpoint on a controversial issueA memorable encounter with someone in authorityAn act of heroism or cowardiceAn imaginary encounter with a real personA rebellious actA brush with greatness or deathA time that you took a stand on an important issueAn experience that altered your view of someoneA trip that you would like to takeA vacation trip from your childhoodAn account of a visit to a fictional place or timeYour first time away from homeTwo different versions of the same eventA day when everything went right or wrongAn experience that made you laugh until you criedThe experience of being lostSurviving a natural disasterAn important discoveryAn eyewitness account of an important eventAn experience that helped you grow upA description of your secret placeAn account of what it would be like to live as a particular animalYour dream job and what it would be likeAn invention youd like to createA time when you realized your parents were rightAn account of your earliest memory Your reaction when you heard the best news of your lifeA description of the one thing you cant live without Other Types of Essays Narrative essays are one of the three major essay types. The others are: Argumentative: In these essays, the writer makes the case for a specific opinion on a topic, using research and analysis to persuade the reader.Descriptive: This kind of writing relies on detail to describe or define a person, place, thing, or experience. Writing may be either objective or subjective.Expository: Like argumentative essays, expository writing requires research and analysis in order to expound upon a subject. Unlike argumentative essays, the intention is not to change the readers  opinion but to inform the readers. Sources Angelli, Elizabeth; Baker, Jack; and Brizee, Allen. Essay Writing. Perdue.edu. 9 February 2018.Beck, Kate. Instructions to Write a Narrative Essay. SeattlePI.com.Santa Barbara City College staff. Structure of a Personal Narrative Essay. SBCC.edu.

That Is Not Always Necessary

That Is Not Always Necessary That Is Not Always Necessary That Is Not Always Necessary By Mark Nichol Try this: Go to a content Web site and click on an article, or open a Word document you’ve created, and search for the word that. This wallflower word is likely to appear with surprising frequency but it shouldn’t seem very surprising, because that has five distinct grammatical functions: 1. As a pronoun used directly in the form of a replacement for a noun: â€Å"That’s my ball.† â€Å"Where are you going after that?† 2. As a pronoun used to introduce a relative clause: â€Å"The vase that I just bought is missing.† â€Å"I’ve gone every year that it’s been held.† 3. As a conjunction: â€Å"She said that she’d be here.† â€Å"Be grateful that you got any at all.† 4. As an adjective: â€Å"I’ve been to that restaurant.† â€Å"That friend of yours is no friend at all.† 5. As an adverb: â€Å"The joke was not that funny.† â€Å"I’ve never been that far.† It also appears in expressive phrases â€Å"at that,† â€Å"and all that† and in certain affected statements that often call for exclamation points: â€Å"Oh, would that you were here!† â€Å"That I should be subject to such ridicule!† It’s such a ubiquitous word, it might relieve you to know it’s often optional. As a matter of fact, I managed to avoid using it twice each in the initial paragraph and in this one (though I couldn’t easily get around using it once other than in the sample sentences and phrases in the previous paragraph; â€Å"often calling for† would be an awkward substitution). How’d I do that? Notice, in usages no. two and no. three above, you can write each of the sample sentences without that (and notice I omitted the word as a conjunction both in the sentence previous to this one and in this parenthesis itself). Just because that is often optional doesn’t mean you have to omit it, but sentences often flow more smoothly without it. Take these two examples: â€Å"The water district informed its customers that summer that they would have to endure no mandatory water restrictions.† Because the sentence has an adjectival (essential) that, you might as well delete the second, conjunctive one: â€Å"The water district informed its customers that summer they would have to endure no mandatory water restrictions.† â€Å"I wouldn’t say that that’s the best way to go about it.† When sentence construction calls for two consecutive uses (no. 3 and no. 2 respectively), delete the optional one: â€Å"I wouldn’t say that’s the best way to go about it.† For uses 1, 4, and 5, that isn’t optional as the sentences are written, but you can often write around it: â€Å"That’s my ball† could be written â€Å"You have my ball.† â€Å"Where are you going after that?† could be written â€Å"Where are you going after you drop the mail off?† â€Å"I’ve been to that restaurant† could be written â€Å"I’ve been to this restaurant.† â€Å"That friend of yours is no friend at all† could be written â€Å"Your friend is no friend at all.† â€Å"The joke was not that funny† could be written â€Å"The joke was not very funny.† â€Å"I’ve never been that far† could be written â€Å"I’ve never been there.† The point is not to eradicate that, but to notice when it’s overused and to know how to apply solutions. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?Excited ABOUT, not "for" 48 Writing Prompts for Middle School Kids

Best economic progress since WWII Essay Example | Topics and Well Written Essays - 250 words

Best economic progress since WWII - Essay Example However, its economic growth did not translate into military might since its international status was regulated by treaty powers. Indeed, German’s economy has successfully grown since the World War II. Germany did not act as decisive leader, but projected itself as a good team player, in the international affairs. The increased levels of Germany economy after the World War II, was caused by elimination of price controls, reduction of marginal tax rates, and currency reforms, between 1948 and 1949 (William 48). Before the year 1948, Germany was controlled by rationing and price controls. Price controls and rationing, which existed before 1948, were meant to buy raw materials at artificially low price. Most Germans lacked enough food due to price control on food. Currency reform, in Germany, was pioneered by Ludwig Erhard. He was determined to shape a successful economy in Germany. The currency reform led to the abolition of Reichsmark. As a result, a new currency-deutsche mark- was introduced. The currency reform was installed on 20 June 1948. Most Nazi and occupation regulations and rules were abolished to usher in a new economy; currency reform aimed at the provision of valuable store, and accepted legal tender. It also laid a foundation for West German State and economy (William

How does the Starbucks succeed in America Research Paper

How does the Starbucks succeed in America - Research Paper Example Starbucks’ ability to meet the desires and the needs of millions of customers for caffeine has allowed it to expand aggressively within United States (Misonzhnik). Although, there are several other coffee shops that could provide the customers with coffee but not every single coffee house in United States is equal. The industry’s king of coffee, Starbucks, has consistently managed to succeed in United States by continually thinking out of the box whereas; other coffeehouses are just following the footsteps of Starbucks. The ability of the company to think outside the box has been the company’s recipe for success for more than decades. The quality of coffee provided to the consumers in United States is unquestionably the best. This is the major reason that the consumers spend $7 for just a cup of coffee offered by Starbucks (Ostdick) Unlike other coffeehouses, Starbucks does not spend heavily on its advertisement but rather focuses on providing the customers with outstanding services due to which the customers tend to prolong their stay at Starbucks’ coffeehouses. The continuous innovation and improvements in the coffeehouse’s interior design and infrastructure has provided Starbucks with an opportunity to grab consumer’s attention in a highly cluttered and competitive industry. Thinking out of the box to design and restructure the interior of the coffeehouse has never been easy for Starbucks but making it possible is the specialty of Starbucks. In addition, the brand image of Starbucks highly revolves around the restructuring and design of the coffeehouses. The history of Starbucks in United States is quite impressive due to which the company has been considered by many organizations as a model business. In simpler words, Starbucks has become an icon for many companies. The marketing strategies undertaken by Starbucks are not one of those that are commonly observed in today’s business environment. It is quite rar e to find Starbucks on billboards, posters, ad space or newspaper as most of the well established competitors such as McDonalds had already been taken into consideration. Starbucks highly believes in setting itself apart from the rest of the coffeehouses in terms of advertisement. In order to do so, Starbucks became the pioneer coffeehouse that went for unconventional marketing strategies to attract and grab consumer’s attention. To promote the products and services offered by the company, Starbucks considered word-of-mouth along with viral social media strategies through which the company was provided with an opportunity to perfectly portray what the company exactly wanted. By doing so, the company not only gain the trust of the consumers but was able to change their perception regarding the unique coffee offered by Starbucks (Sose Marketing). The marketing strategy undertaken by Starbucks has several points that indicate the success of Starbucks in United States. Some of mo st prominent learning points are as follows; Starbucks has always remained consistent in terms of quality. Although, the price of the coffee offered to the consumers is slightly higher priced as compared to others but the quality aspect significantly cover this dimension. The quality coffee offered to the consumers not only satisfies the consumers effectively but provides them with an experience of rich, delicious taste and aroma. The marketing st

Pro & Cons of Social Media Assignment Example | Topics and Well Written Essays - 500 words

Pro & Cons of Social Media - Assignment Example equires an individual to set business objectives, establish important performance indicators that relate to the objectives and create performance targets to evaluate success. The second stage of the social media measurement process is the definition phase. It requires an individual to make an outline showing how social media platforms could be supplemented to attain a brand target and interact with them to achieve the objectives. Design, is the third phase of the social measurement process. It involves laying out appropriate venues and specific tactics for the brand that will help in establishing an active social media presence. Deployment is the fourth stage and it entails the program implementation and launch, which ensures that accurate data is collected and the program is launched appropriately. Optimization is the final phase of the social media measurement process. It seeks to look at performance drivers and identify opportunities that can assist in adjusting the program for be tter results (Murdough 94). The reach of social media refers to the amount of traffic or the number of people that are accessing the social media platform. It involves monitoring the number of mentions and the characteristics of the authors. Some authors have more influence on social media, therefore, being able to promote the brand effectively when they mention it. Other authors have less influence (Bernhardt, Darren & Amanda 137). Therefore, it is important for the key authors to mention the brand as it will generate more comments and discussions that will promote it. Messages are transmitted across different social media platforms such as Facebook, twitter and MySpace in different ways. Facebook, blogs and discussion forums have room for comments that can be viewed by customers and prospects, therefore, promoting the brand. On the other hand, Twitter offers tweets that can easily be seen by prospect customers when an author promotes the brand (Murdough 95). According to Chris

Tacit Knowledge for the Training of pre-service Industrial Design and Dissertation

Tacit Knowledge for the Training of pre-service Industrial Design and Technology Teachers in Australia - Dissertation Example From the research it can be comprehended that a lot has been heard and talked about tacit knowledge in the field of teaching and teacher training. According to Chandra and Chalmers, the knowledge contains certain tacit aspects that cannot be codified but are only transmitted through personal experience or training. Tacit knowledge is defined by Shulman as the knowledge that cannot be transferred to other using words either written or verbalised. As such, tacit knowledge has been recognised in the literature of teacher training only one aspect – who possesses this knowledge – rather than focusing on other aspects and taking it a step further on how this knowledge can be passed down or diffused within the pre-service training period. Various educational theories have cited tacit knowledge as the sole means of learning to teach but this has been a topic of debate and controversy throughout the history. Ma debating on one of the educational theories stated that the traditio nal epistemology is about teaching which include the concepts of objectivist, behaviourist, and positivist. Even though, as stated by Ball, that each of these concepts visualise a different teaching method, the concepts centre on the idea of delivering the content from a tacit point-of-view. In other words, the traditional teaching epistemology focuses on articulating the tacit knowledge rather than to prompt the pre-service teachers to respond or act in a particular manner. (Ball, 2000, p.244). Over the past few years, attention to research on teacher training and education has shifted away from behaviours or skills teaching to the knowledge and beliefs of the teachers i.e. the tacit knowledge (Lampert, 2001, p.127). This shift occurred because of dissatisfied teachers that deliver the teaching contents in a mechanistic manner. In order to understand this behaviour, investigations were carried out in classroom settings that focused around the knowledge and beliefs of the teachers ( Chick, 2002, p.180). Recently, the interest in the training of pre-service teachers has increased because of the concept and utilisation of knowledge. Although researchers take different approaches in their researches and purposes, knowledge is broadly defined as tacit knowledge that teachers learn with respect to their teaching experiences (Sullivan and McDonough, 2002, p.250). Tacit knowledge, for many researchers, implies the presence of complex and context specific teaching nature that can contribute to the enhancement of teachers teaching status as a profession (Chick, 2002, p.187). This tacit knowledge has been explained by many researchers, but was introduced and elaborated by Shulman using the concept of pedagogical content knowledge (Chandra and Chalmers, 2008, p.25). The concept explains tacit knowledge as the interpretations and transformations of subject matter in context that can facilitate student learning (Chandra and Chalmers, 2008, p.26). Teachers who are preparing to teach in secondary schools that often struggle in subjects such as science particularly industrial design and technology. They need to take sufficient courses to meet the degree requirements and learn enough about the subject to be able to teach in schools. However, the training of pre-service industrial design and technology teachers often falls short of preparing the new teachers with the necessary skills and knowledge (Shulman, 1986, p.11). As argued by Ma (1999, p.26), the curriculum changes in the schools particularly in the industrial design and technology subject area, teachers are not being adequately training. The reform in the curriculum requires that teachers need to be trained to be able to provide quality education to all students (Ball, 2000, p.243). However, the exact contents of the subject have been subjected to controversy as when, what, where and how can it be acquired by the teachers. One research suggests that in order to underst

Substance Abuse Research Paper Example | Topics and Well Written Essays - 1000 words

Substance Abuse - Research Paper Example However, according to National Institute on Drug Abuse (NIDA 2011), it is a common misreading that drug abusers lack moral principles or will power essential for changing their behavioral traits. In reality, drug addiction is a complicated state of health which encourages compulsive drug abuse in individuals. As a result, it becomes very difficult for users to give up the habit despite their aspiration to do so. This paper will evaluate various causes and implications of substance abuse specifically about the use of alcohol, prescribed drugs, and illegal drugs. Alcohol abuse To begin with, in American society, numerous beliefs persist regarding alcohol consumption. In the colonial era, the American community believed that alcohol was the â€Å"good gift of god† solely meant enjoyment. However, decades later, US government prohibited alcohol sale and consumption in the country as the science proved that alcohol consumption raised serious issues such as poverty, violence, and he alth problems. However, now US regulations allow people to enjoy alcohol beverage. Subsequently, the number of younger alcoholics is alarmingly increasing in the present US society. As per the reports of Centers for Disease Control and Prevention (Oct 22, 2010), 14,046 people die each year due to alcoholic liver diseases; and at the same time, alcohol induced deaths excluding accidents and homicides constitutes 23,199. Prescription drugs abuse From the legal point of view, a prescription drug is a licensed medicine which can be legally used with the prescription of a physician. Heroin and aspirin are the examples of prescription drugs. Although they are licensed medicine, they also can cause many health issues. Generally, dispensation of prescription drugs includes a detailed description regarding its contents. In United States, a special regulation called Federal Food, Drug, and Cosmetic Act defines prescription drug requirements. According to this act, medical practitioners who pr escribe a drug must possess specific qualifications. Furthermore, while prescribing medical drugs, a physician must make his patient aware of the intended effects of the drugs and its expected side effects. However, prescription drugs are largely misused for intoxication purposes across the States, which has evoked the governmental attention to the issue. Obviously, unethical drug marketing plays a major role in the rampant growth of prescription drug abuse. Illegal drug abuse Illegal drug trade offers large opportunities to global black markets as it includes the manufacture, distribution, and sale of substances which are prohibited by drug prevention laws. Hashish, Cocaine, and Crack are some of the examples of illegal drugs. According to the UN report, â€Å"global drug trade generated an estimated $321.6 billion in 2003† (Pollard, 2005). The drug prevention laws were the main causes that persuaded international black markets to trade drugs illegally. Despite the strict re gulations and penalties imposed on illegal drug traders and users, the US government has not yet succeeded to control this illegal activity. Illegal drugs leave more dreadful impacts than legal drugs on users because the illicit drug manufacturers add excessive addictives to their products with intent to attract and retain more users. Causes of substance abuse Undoubtedly substance abuse is a serious problem that affects a person both mentally and

Tacit Knowledge for the Training of pre-service Industrial Design and Dissertation

Tacit Knowledge for the Training of pre-service Industrial Design and Technology Teachers in Australia - Dissertation Example From the research it can be comprehended that a lot has been heard and talked about tacit knowledge in the field of teaching and teacher training. According to Chandra and Chalmers, the knowledge contains certain tacit aspects that cannot be codified but are only transmitted through personal experience or training. Tacit knowledge is defined by Shulman as the knowledge that cannot be transferred to other using words either written or verbalised. As such, tacit knowledge has been recognised in the literature of teacher training only one aspect – who possesses this knowledge – rather than focusing on other aspects and taking it a step further on how this knowledge can be passed down or diffused within the pre-service training period. Various educational theories have cited tacit knowledge as the sole means of learning to teach but this has been a topic of debate and controversy throughout the history. Ma debating on one of the educational theories stated that the traditio nal epistemology is about teaching which include the concepts of objectivist, behaviourist, and positivist. Even though, as stated by Ball, that each of these concepts visualise a different teaching method, the concepts centre on the idea of delivering the content from a tacit point-of-view. In other words, the traditional teaching epistemology focuses on articulating the tacit knowledge rather than to prompt the pre-service teachers to respond or act in a particular manner. (Ball, 2000, p.244). Over the past few years, attention to research on teacher training and education has shifted away from behaviours or skills teaching to the knowledge and beliefs of the teachers i.e. the tacit knowledge (Lampert, 2001, p.127). This shift occurred because of dissatisfied teachers that deliver the teaching contents in a mechanistic manner. In order to understand this behaviour, investigations were carried out in classroom settings that focused around the knowledge and beliefs of the teachers ( Chick, 2002, p.180). Recently, the interest in the training of pre-service teachers has increased because of the concept and utilisation of knowledge. Although researchers take different approaches in their researches and purposes, knowledge is broadly defined as tacit knowledge that teachers learn with respect to their teaching experiences (Sullivan and McDonough, 2002, p.250). Tacit knowledge, for many researchers, implies the presence of complex and context specific teaching nature that can contribute to the enhancement of teachers teaching status as a profession (Chick, 2002, p.187). This tacit knowledge has been explained by many researchers, but was introduced and elaborated by Shulman using the concept of pedagogical content knowledge (Chandra and Chalmers, 2008, p.25). The concept explains tacit knowledge as the interpretations and transformations of subject matter in context that can facilitate student learning (Chandra and Chalmers, 2008, p.26). Teachers who are preparing to teach in secondary schools that often struggle in subjects such as science particularly industrial design and technology. They need to take sufficient courses to meet the degree requirements and learn enough about the subject to be able to teach in schools. However, the training of pre-service industrial design and technology teachers often falls short of preparing the new teachers with the necessary skills and knowledge (Shulman, 1986, p.11). As argued by Ma (1999, p.26), the curriculum changes in the schools particularly in the industrial design and technology subject area, teachers are not being adequately training. The reform in the curriculum requires that teachers need to be trained to be able to provide quality education to all students (Ball, 2000, p.243). However, the exact contents of the subject have been subjected to controversy as when, what, where and how can it be acquired by the teachers. One research suggests that in order to underst

Natural Law Essay Example | Topics and Well Written Essays - 1250 words

Natural Law - Essay Example They are based on social advantage and the practical effects they make on the society and the community. The author claims that the beliefs and wishes that are held by the human kind or more specifically a human has some transcendental basis and by this a hint in the religious side of matter relies. The foundational sense of it all is arbitrary and that men cannot help themselves in feeling or understanding it. The necessity to survive is a great struggle and condition which involves eating and drinking. Without survival basis nothing makes sense in the world of humans and the habitat that they possess 1. As this suggests that laws are present for the benefit of the community and not a single individual but if categorized, they are then aimed for the benefit of the man, which is a part of the larger community. By â€Å"transcendental basis†, Holmes means that the religious values or other inner morals that the individual holds. In no way are the laws that are made constant but they rather keep changing with the society as per need. In reference to Homes view on the natural law and his take on the general idea, it seems that most of it is influenced by Social Darwinism and the social pragmatic values of the society which are more influenced by the society we live in. He asserts that laws are made and adapted according to the environment of man and are not dictated from generations to generations and this is a slow but gradual process of betterment. Holmes position in the paper is made clear that he believes in the changes of the environment as a trigger to implement or change the existing laws that are held by the mankind. The morality of every law and moral consciousness depends on the ideology held by the society or the individuals that shape up the society. Holmes justifies his position on a clear stance of moral consciousness and the

Major Sources of Stress Essay Example for Free

Major Sources of Stress Essay 1. What are your major sources of stress? What types of problems do these create for you? Some of my major stresses right now are the fact that I don’t have a job. I am worried about my fiancà © and her health problems that she is dealing with. Another stressor is making sure my children have a Christmas. The biggest problem this creates for me is the stress it puts on my relationship because I am stressed and take things out on people around me. Another problem that it causes is the fact that I am so irritated I can’t concentrate on anything. 2. What are you currently doing to cope with your sources of stress? One thing that I am doing to cope with my stress is making sure I take my medication. The other thing that I am doing to cope with my stress is that I am trying to take things one at a time. I should be getting counseling but with everything else I have on my plate I am unable too. 3. Select two coping strategies from the chapter that youd like to try and explain how they may be helpful to you in dealing with stress. Provide examples of each. One coping strategy that I would like to try are: Taking charge of the situation. This could be helpful to me if I could get things in order as to what needs to be done first. The other strategy that I would like to use is: Talking to friends and family. This could be helpful by giving me the help that I need to get through everything. Taking charge of the situation would mean for me to get everything into perspective. If I have too many things on my plate, maybe I can get someone to help me depending on what the situation is. Talking to friends and family could help if I would just learn to talk to them. My fiancà © is one for sure that I should be talking to because of us being in this together. I know she would be willing to help me through everything that she can possibly help me with.

Red Bull Analysis | A Multinational Company

Red Bull Analysis | A Multinational Company Executive Summary Red Bull has turned itself into a multinational company that offers a product that enhances the mind and the body. Their method of managing their internal and external situation and circumstances has become an interesting topic for many. Thus we conducted some analysis to look at Red Bulls strategies, and especially the international strategies. The external analysis was a mix of positive and negative observations, for example they have the advantage of the customer loyalty and the production cost, and however, they are in the territory of major players in the beverage industry which put them at risk. Nevertheless, the industry analysis and peer review helped to shed some light on Red Bulls external report, where we can see a substantial growth in the industry and Red Bull headship in the energy drink market. Through the internal analysis we observed that Red Bull leads a proactive approach towards their business by adopting conventional and unconventional methods to expand their horizons. Through the value chain model, we observed that Red Bulls internal marketing and sales strategies have shown ground breaking success on international scale. Moreover, the HR has accomplished to attract the right candidates to achieve the required goals, simple because they are young and know the young target market exactly. The generic strategy analysis of Red Bull has presented Red Bull a differentiated product within its market and a focused-differentiated product within the beverages industry. The norm is that any kind of differentiated products target few selected customers, however, Red Bull did become selective but became massively popular among the youth, and hence, they produce over 1 billion cans each year. The SWOT analysis they was conducted on Red Bull has crystallized some Weaknesses and threats. However, the Strengths and Opportunities outweigh the downside of Red Bull; moreover, the Weaknesses and Threats that Red Bull faces can easily be managed and fixed by Red Bull. We can safely conclude that Red Bull has adopted the right target market and the right method to communicate with the target market. More interestingly, we can see that Red Bull has adopted a product and especially a marketing strategy that can easily be copied to different counties and culture. In other words, it has spoken the language of the youth. History Background History A red cape is not always necessary to attract a bull towards you; nowadays it has become available in a can in the hypermarket, supermarket, grocery and the club near you. This all has become possible thanks to a visionary man called Dietrich Mateschitz, who is the discoverer, modifier, and introducer of the internationally famous drink, Red Bull. It all started in Hong Kong, in 1982, when Mateschitz was at the hotel bar sipping a famous local health tonic. While he was drinking he had a vision of marketing an Asian drink in the western countries. About two years from the vision, the Austrian Mateschitz teamed up with a Thai business man called Chaleo Yoovidhya to produce this product. Together they fiddled with the product, to take out the syrup nature of the product and make it fizzy. Canned in a silver and blue container, with a brand the shows two red bulls going head-to-head against each other, hence the brand was named Red Bull. (Red Bull Founder Rides Wave of Success) In 1987, the product was then taken to Austria where it had its first groundbreaking success in no time. In started going international in 1992, when they entered Hungary. Red Bull is currently active in over 100 countries, energizing the population and creating competition as they go along. One source mentioned that there are over 150 energy drink brands, however, all inferior to the mighty Red Bull (A REFRESHED CREW IS AN EFFICIENT CREW). With over 1 billion cans sold each year, Red Bull controls 70% of the worlds market share of energy drinks. Background Red Bull became strong when they created a high quality drink that is only made in Austria. Furthermore, all of its ingredients are synthetically made in pharmaceutical companies to grantee high quality and safety. Moreover, due to the ingredients of the product, it is said that Red bull (Red Bull FAQ): Improves performance Improves concentration and reaction speed Improves vigilance Improves emotional status Stimulates metabolism However, the main reason for the success of Red Bull is in its advertising style. Red Bull tends to spend very little on conventional or traditional marketing tools, like TV and Print ads. Their marketing strategy is usually out of the box and creative. Red Bull tends to be more active in sponsoring extreme spots and giving away samples in local events. Due to the fact that Mateschitz has been involved in Formula One racing for more than a decade, he used the events to draw attention to his brand. In addition, he sponsored the World Stunt Awards, an annual fund-raiser to help injured stunt workers (Red Bull Founder Rides Wave of Success). Moreover, some observers say that Red Bull uses the anti-branding method of advertising, where they broke the usual method of marketing and branding. Actually what they did was use the buzz marketing strategy or better known as word of mouth. With this strategy, they associated their brand with the youth culture and extreme and adventure-related spo rts, such as motor sports, mountain biking, snowboarding and dance music. Thus they targeted their brand directly to people from Generation Y, the so-called millennials: people born after 1981 who were believed to be cynical of traditional marketing strategies (A Look at a Key Feature of Red Bulls Business). The Buzz over Red Bull among the youth and their underground attitude has created Red Bulls reputation as the drink within that community. That is why Red Bull continues to use Viral marketing internationally, where the company would rather restrict the supply of Red Bull and not advertise it, expecting that growing numbers of target consumers to catch the bug and its reputation would spreads. Through this strategy, Red Bull has successfully captured 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (A Look at a Key Feature of Red Bulls Business). External Analysis Porter Five Force Analysis The external analysis is one of the most important steps that a company should take to achieve to its goals and objectives. Moreover, for taking this step we should be aware of the essence of formulating competitive strategy which is related to company and its external environment. Also, we know that the relevant environment is very broad; encompassing social as well as economic forces, the key aspect of the firms environment is the industry or industries in which it competes. In addition, taking care of industry structure which has a strong influence in determining the competitive rules is very important because it includes the game as well as the strategies potentially available to the firm. Forces outside the industry are significant primarily in a relative sense; since outside forces usually affect all firms in the industry, the key is found in the differing abilities of firms to deal with them. Michael porter has offered a unique framework for make an easy way to analyze. Michae l Porters framework for industry analysis is described in his book Competitive Strategy (1980). In this book Porter claims that there are essentially five forces which determine the underlying structure of an industry. Rivalry among existing competitors, buyers, suppliers, potential entrants into the business and Threat of substitute products are those five forces which can have positive or negative effects on industry structure by making the industry more or less competitive. Potential Entrants In this case the potential competitors of red bull are soft drinks companies, which can produce energy drink with out adding bubbles. If the barriers of entry are high, it is difficult for potential competitors to enter the market. Three main sources of barriers to new entry: brand loyalty, absolute cost advantages, and economies of scale. Brand loyalty Due to the done research, innovation in creating new energy drinks, proper and profession advertisement, holding many special events and sponsorships, and having high quality for its products makes Red Bull as well known brand with a strong brand loyalty which is a barrier for any new entrant to enter the energy drink industry to compete with it. Cost advantage According to the Michael Porter, normally cost disadvantage is a big barrier for companies to enter an industry as new entrants because it can be cost advantage for existing companies in that industry. Also, companies with the help of cost advantages can compete and beat their competitors very easily because usually it is difficult for new entrants to match their companies with the lower cost structure. Therefore, Red Bull because of Red Bulls superior production and operation processes, and their experience in the energy drink industry, and control of its inputs according to their experience in producing red bull drinks, benefit the cost advantages with keeping its quality in the high level. Although there are many energy drinks existing in the industry with the lower price rather than Red Bull, as quality aspect they have not cost advantages both in quality and price, so Red Bull is steps ahead from its competitors in this case. Customer switching cost In food and beverage industry there is no switching cost for costumers with considering the level of quality, therefore it can be considered as threat for existing companies in this industry. In this case, Red Bull is not exceptional, so they need to keep their quality at the same level to not loosing their market share by coming new entrants because it is real threat for them. Government regulations One of big issues and always concerns for companies which like to go internationally is government regulation, also, in this case some Europe countries have problem with selling Red Bull and have tried to ban it. They claim that Red Bull was the cause of death of people in those countries. France, Belgium, and Sweden ban using the mixture of Red Bull and alcohol. So, it can be a threat for them in taking the market share and having a bad image for their brand. . (French Ban on Red Bull (drink) Upheld By European Court) Intensity of Rivalry Rivalry in some industries is characterized by such phrases as warlike, bitter, or cutthroat, whereas in other industries it is termed polite or gentlemanly. Energy drink industry has an intense rivalry because of a number of interacting structural factors: Industry competitive structure Due to the competition in the energy drink market, Red Bull focuses on non-price competitive weapon like offering exhilarating events, high quality products and sponsorship. In contrast with other competitors Red Bull attract more costumers to its company by growing in 45%marketshare. Accordingly Red Bull has a major influence on its competitors performance in the industry because Red Bull is one of the pioneers in energy drink industry and many companies try to obey and consider Red Bull as benchmark. Industry demand In the energy drink industry, because of the various proper advertisements to encourage people to use and drink energy drinks (giving the image that people can fly) the demand for drinks is increasing. Thus, this is a good point for the company because there are lots of opportunities for every company to fill the current demand and rivalry tend to reduce in the industry, also there is space for everyone to jump in enter the industry (growing stage), and the profit of the company is going to increase which is a goal that every company is seeking it. Buyers Having strong and stable costumers are suppliers and producers concerns, producers like to have costumers with large quantity level of ordering and stable financial status basically in energy drink industry especially Red Bull costumers (buyers) are wholesalers and big retailers. These buyers buy the energy drinks through the company or its representatives, and resell them to supermarket, bars, restaurants and end users. Red Bull faces buyers with high level of bargaining power, and it is real risk for Red Bull. Main reasons for this high bargaining power of buyers in this case are; the switching costs in the energy drink industry are very low. So, Red Bull buyers can switch from Red Bull to other energy drink companies which produce it with lower prices without any difficulty. Also, in most cases energy drink buyers (retailers and wholesalers) purchase products in large quantities, and it is obvious that the more buying in quantity, the more bargaining power the buyer has. So they c an use their power to reduce the cost of energy drinks. Suppliers The bargaining power of suppliers is the same story like bargaining power of buyers but from other side. Red Bull company has both kind of suppliers as bargaining power, some very strong and others weak, so they can balance between them. For instance, the supplier of Glucuronolactone is Glaxo Smithkline Company. Red Bull energy drink buys their Glucurnopolacton inputs from this company. So the bargaining power of this supplier is very high on Red Bull. But the other ingredients are assembled from several small suppliers, and Red Bull has the bargaining power on them. Also, Red Bull has many channels and substitutes suppliers for its normal raw materials, so they can switch from any supplier to cheaper and more flexible one. Substitutes All producers always carry the concern of substitute products for their products and always looking for ways to protect and survive themselves from this phenomenon. Energy drink industry isnt an exception, so players in this industry always try to keep level of quality high, convenience price and other thing which may make costumers more satisfy. Coffee industry can be a threat for energy drinks because of the existing caffeine in coffee and it can be a powerful potential product substitute for energy drink. Therefore, Red bull must take care of its pricing strategy and product quality to keep its costumers and satisfy them more day by day which they were successful due to reports not only Red Bull could protect its products against other substitutes but also, they have increased in their market share in US market by 45% . Industry Analysis and Peer Review Industry Characteristics Beverage industry is divided into many categories such as alcoholic vs. non alcoholic, (hard vs. soft drinks) and within soft drinks still there is other segmentation such as carbonated soft drink (CSD) and non carbonated soft drink. Carbonated Energy Drinks account for less than half of the total volume. This figure is heavily skewed however by the popularity of still brands in Asia (Canadean Press release) According to Beverage Digest, in 2004 the U.S. non-alcoholic refreshment market totaled 14 billion cases (192-oz). Carbonated soft drinks made up 73.1% of the total with non-carbonated products comprising 13.7% and packaged bottled water accounting for 13.2%. Americans spent roughly $92.9 billion annually on refreshment beverages. Energy drink is a relatively new product introduced in 80s and has been growing noticeably with the market more than doubling in size since 1998 (Canadean Press release). The following chart is evidence of this inevitable growth and the attraction of this growth for drink manufacturer. The industry has been experiencing a significant growth and still growing at the speed that draws the big players in soft like Coca Cola drink to enter to this high margin business. Food and beverage market are critical enough that out of 100 new product development 90 NPD fails. The failure results from a poor interpretation of consumers trend and translation of those to opportunities. Austrian company, Red Bull, as a pioneer trend settler has made its fortune from their unique strategies in advertising, marketing and other products characteristics such as Packaging, Flavor, color and Product claim. Global consumption According to Beverage digest report, Asia is the largest leading market in consumption of energy drinks followed by Western Europe and North America as the second and third markets. Asia has been loosing some of 20% of its market share is past 6 years. However, this decline has been offset by the second and third market mainly due to the steady growth in market of carbonated E.D in North America. North American market is now almost 40 times greater than it was in 1998 Peer Review In North America today more than 200 energy drinks existed in US. According to bevNET.com, after a rigorous marketing research the best energy drinks are AMP by Pepsi Cola, KMX Red by Coca-Cola Company Red Bull by Red Bull North America. Red Bulls market dominance seems assured. No other competitors have either the distribution channels or, more importantly, the posture of rebellious infamy to be considered real threats. Year 2001, in UK energy drinks market 21 new drinks have been introduced that would have force the red bull into a competition. However, red bull can still enjoy being a market leader. In the following table there are representations of top 14 non- alcoholic markets where some of them are in the specific market of the energy drinks. Coca-Cola(Juice, Soft Drinks, Water) ($21bn) Suntory(Water, Soft Drinks) ($4.4bn) Nestle(Coffee, Soft Drinks, Water) ($19bn) Starbucks(Coffee) ($4.0bn) PepsiCo(Juice, Soft Drinks, Water) ($10bn) Sara Lee(Coffee) ($2.7bn) Kraft Foods(Coffee, Powdered Drinks) ($4.6bn) Tchibo(Coffee) ($2.7bn) Unilever(Tea ) ($4.5bn) Red Bull(Energy Drinks) ($1.6bn) Cadbury Schweppes(Soft Drinks) ($4.5bn) Cott Corp(Juice, Soft Drinks) ($1.4bn) Danone(Soft Drinks, Water) ($4.5bn) Ocean Spray Source: http://www.mind-advertising.com/sectors/sector_softdrinks.htm Industry Life Cycle Energy drinks were originally pioneered by Asian companies, but they became popular in Europe the late 80s with the arrival of Red Bull. There are more than 200 energy drinks existed in US market only and this figure is increasing due to the high margin of this business. In 2004, carbonated soft drinks posted the growth of 1% which is unlike its usual trend, case of growing 2% to 4%. Noticeably, this inevitable growth was driven by Diet and Energy drinks. While other carbonated drinks posted volume change of one Digit, brands like Red Bull and Hansen Natural reported the 45% and 56% of positive volume change in 2004. The market, now estimated to be worth $10 million, has been predicted to grow to $300 million or even as much as $2 billion in the next few years. Double digit growth in the market is the main factor contributing to Energy drinks life cycle in its embryonic phase (growth). Since the market is not old enough, the number of players are increasing and even the Coca Cola and Pepsi are the new entrant which add to the well-built assumption of embryonic phase. Brand loyalty and high expectations are still questionable in this stage and its because the consumers are still exposing to new products and new claims. Thus, players are fighting for product feature extension such as low-carbs and sugar free plus new products claims such as improve concentration, reaction time and endurance. After introduction of Red Bull in late 80s, industry went to an introduction phase. By 1998, the size of the industry doubled and still growing with a fast pace following highlighted area in the graph is an approximate stage of the life cycle at the moment. Internal Analysis Value Chain Primary Activity: Inbound outbound logistics Logistical issues at Red Bull in of high importance. Due to the fact that all ingredients in the Red Bull drink is synthetically made by pharmaceutical companies, they make sure that their products are carefully handled to maintain the quality and avoid unnecessary costs. Red Bull always makes sure that they align with premium logistics provider to achieve their strategic goals. Red Bull aims to have web-based visibility on their supply chain, thus they base their logistical activities or selection on: Flexible warehouse network Transportation management capabilities Strong information technology offering With 1,600 employees working for Red Bull world wide (Gulf News, Red Bull plans to set up Dubai plant), Red Bull required those standards as they are experiencing year-after-year of high growth, which make the inventory forecasting and management challenging. That is why logistical issues have become increasingly important, and that is why they choose to outsource the logistics to companies that can comply with their network of multi-client warehouses needs (Red Bull OH Logistics). Interestingly, Red Bull uses small distributors in small regional markets, if those small distributors dont perform up to Red Bulls standards they establish a warehouse and push young people to stuff their vans with Red Bulls product and distribute it every where. This way, the small distributors generally break even within three months and are profitable within six (A Bulls Market The marketing of Red Bull Energy Drink). Primary Activity: Operations There is little information about the operations process of Red Bull. However we will enlighten you with the contents and brief information about the packaging company that Red Bull deals with. The great product which is provided by Red Bull one of its main elements of success. Known for improving performance, improving concentration and reaction speed, improving vigilance, improving emotional status and stimulating metabolism, Red Bulls secret is in its ingredients. The ingredients in each Red Bull drink (250ml) consist of: Taurine (1000mg) Glucuronolacton (600mg) Caffeine (80mg) Niacin (20mg) Vitamin B6 (5mg) Pantothenic Acid (5mg) Vitamin B12 (0.005mg) According to Red Bull, It is a combination of all the ingredients together, which result in Red Bulls benefits (Red Bull, Ingredients).. The packaging process of Red Bull is fully done in Austria. And the supplier of Red Bulls cans is Rexam, and they are considered to be the worlds largest provider of beverage cans. Rexam manufactures different types of cans for different industries, however almost half of their revenues come from Coca-Cola and Pepsi Cola. Moreover, industry estimates present that Rexam gained about $22 million from the sales of Red Bull cans (How Does Red Bull Package Its Product?). Primary Activity: Marketing and Sales: With the control of 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (about à ¢Ã¢â‚¬Å¡Ã‚ ¤1.12 billion), Red Bull has achieved all of this through intensive unconventional marketing strategies. Targeting young people, mainly the Y-generation, Red Bull has utilized eccentric marketing tools that has extremely effective on the target market. The strategy of sponsoring local activities like the Red Bull music academy in the USA, parachuting in South Africa, Go-Karts in Kuwait, and many more in different countries has achieved its target of attracting its target market which gets excited when viewing such sports. Some of the strategies used for marketing Red Bull include: Using pick-up trucks as mobile displays, painted blue and silver with a giant can of the drink mounted on top of the vehicle. Designed to be eye-catching, these devices were aimed at promoting the red bull brand as youthful and slightly off-the-wall. Cans of the drink were also given out free to people on the street who had been identified as being in need of energy. Red Bull was given to club DJs, empty cans would also be left on tables in hot spots such as trendy bars, clubs and pubs. Secondary Activity: Technology The information about the technology that Red Bull uses was quite scares. However we could safely say that Red Bull little activity done on their RD side because Red Bull does enjoy any sort of economies of scale. Red Bull has only one main product, which is the Red Bull energy drink and recently they introduced the new Red Bull energy drink sugar-free. Hence, the main difference between the original Red Bull drink and the sugar-free drink is that it has 0g of sucrose and 0g of glucose, where the original product has 21.5g of sucrose and 5.25g of glucose. Moreover, each sugar-free drink has only 8 calories (EU)/ 10 calories (USA), yet it does not loose any of its energetic effects (Red Bull, Ingredients). Secondary Activity: Human Recourse Red Bull is famous for practicing what they preach, especially when it comes to recruitment. Due to the fact that Red Bull promotes their product as a Hip and young product, they make sure to recruit staffs that are young, in touch with youth culture, dynamic and innovative. For example, they achieve that by recruiting university students as student brand managers to promote its product among young student groups (What Sort of People Work For Red Bull?). However their recruiting does not happen by Red Bull themselves, but they makes sure that it is implemented by all of the outsourced activities. However, it is known that most of Red Bulls 1,600 employees are marketing experts and are the real movers of the Red Bull drink (Marketing Eye, Red Bull Car). Group Customers and Market Segmentation As it is known any successful company should have a certain customer group. The customers that were targeted by Red Bull were the ones that were looking for excitement, alertness, and concentration depending on the age, status, and lifestyle. Four consumer categories were Red Bulls target under the age of 16-30: students, club people, sport people, and employees. College students were the main target of Red Bull. Since college students look for something that would enhance their concentration on doing their assignments and projects, and staying overnight for studying for exams then Red Bull is the best solution for them. It would improve their concentration in their studying Moreover; Red Bull has used this group to enhance their promotion. According to Biz/ed, throw parties those students were emboldened to market the product in the campuses of the universities as what they call them student brand managers. Those students collect the information and make a report of a market data research to the company. Depending on that strategy and the youth generation (high school and colleges students), Red Bull was able to spread the reputation and the popularity of the drink and concentrating on supplying the product rather than applying the traditional marketing ways of promotion (A Look at a Key Feature of Red Bulls Business). The second category of Red Bull customers are the night club people, since the drink has some substances that would increase the persons emotional status. Moreover, Red Bull is offered in the nightclubs depending on the cultural background. For example, nightclubs in Dubai offer Red Bull for the people who do not drink alcohol like the Muslims, which made it a major substitute for alcohol to that group. However, Red Bull is still individually mixed with alcohol to create both the Red Bull highness and the alcohol sensation. Furthermore, Red Bull has also made music events for those groups of customers like the Red Bull Music Academy in 2005 in Seattle, Washington in the United States. (Red Bull Music Academy 2005) For the physical exertion that the drink offers, Red Bull has also promoted the product for the sport people. Among those people, there are the athletes, the racing drivers, the airborne-sport people, water-sport people, the bikers, the skateboarders, and the skiers. Red Bull highly endorsed this group with many sport festivals, and one of the famous one among those is the Red Bull Dolomite Man that took place in Austria in 2005. (Red Bull Dolomite Man) Red Bulls minor groups are the white-collar and the blue-collar workers. Red Bull can support white-collar workers to concentrate more on the job to improve their performance, and it would also help them stay overnight if he or she needed. The drink would also allow the blue-collar workers to work extra hours with out the feeling of exhaustions for the physical exertion that the drink provides. However, Red Bull did not concentrate on this group, so there were no special efforts directed towards them. Within the four groups, there a considerable amount of customers who look for diet product. For that category, Red Bull produced the sugar-free Red Bull to combine the diet customers with rest of the customers that are within the four groups. Business Level and Generic Strategy In the generic strategy Red Bull there are two views, there is a generic strategy from energy drink market perspective, and there is a generic strategy from soft drink market perspective. From the energy drink market perspective, since Red Bull has few economies of scope, the strategy adopted by Red Bull to follow is differentiation. The price of the drink is about 5Dhs in the UAE, which shows the clear differentiation of the product, especially in a market where every body is competing on the same customer segment. According to Biz/ed, Red Bull was able to build a strong brand image through: using Red Bull cars that had big cans on them, giving free cans to people, and providing Red Bull cans to club DJs (A Look at a Key Feature of Red Bulls Business). This strategy made Red Bull to be the market leader of 70% market in the energy drink market. From the soft drink market industry wide perspective Red Bull applies the Focused-differentiation generic strategy. Red Bull has a very good brand image in terms of soft drinks industry. The drink can only maintain this image through focus-differentiating the product by separating their customers according to the demography (age, lifestyle, culture) and the geography, since the industry has many aggressive competitors with a powerful brand image like Coca Cola and Pepsi. SWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks market in the UK. Also in the Europe, they produce two-thirds of overall volume in the region. Moreover, Red bull is competing in 13 West European countries and is the main leader in 12 of these and other top 20 brands are having only 17% of share. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, such as Coca-Colas Burn. (Red Bull SWOT Analysis) Marketing capabilities The successful marketing strategies and consumer awareness of Red bull introduced stimulation drink

Do Men Mother?: Fathering, Care and Domestic Responsibility by Andrea D

Traditionally, mothers have been assigned to stay in the house to take care of children and perform daily household activities. However in recent years, men are becoming more involved in the house. Men are sharing more of the same responsibilities with women in terms of housekeeping and childrearing. Several fathers are choosing to stay in the house to take care of their children rather than working outside; either because of employment interruption or their wives are earning a higher salary than them. In a modern study, an increased number of working mothers as well as an increase in stay- at- home fathers were observed in Canada (Sutherland 2008). This is where the need to analyze if fathers are competent of rendering nurture and care as well as mothers arises. In her book entitled Do Men Mother?: Fathering, Care, and Domestic Responsibility, Doucet seeks the life of fathering by means of illustrating if fathers are essentially performing a mother’s role or mothering when caring for their children (Doucet 2006). Andrea Doucet, currently on sabbatical, is a Professor of Sociology at Carleton University located in Ottawa, Canada. She obtained her Bachelor of Arts in Political Science from York University and completed her Masters in International Development at Carleton University. Doucet furthered her studies at Cambridge University where she attained her PhD (Carleton University 2011). Besides book chapters, most of her works for the past sixteen years have been scholarly articles which made sense of and clarified, theoretical and experiential understanding of subjects related with care and work, gender issues and lives within the society. A significant number of her works discuss several issues such as responsibility, auto... ...selves as fathers (Doucet 2006: 217). By the use of several theoretical perceptions, the book provides a breakdown on the division of household responsibilities and manliness (Doucet 2006). Furthermore, it also renders literature on parenting as a result of analyzing the role of the fathers by the maternal points of view. Do Men Mother?: Fathering, Care and Domestic Responsibility explores the concerns of men who choose to stay as full time fathers in order to meet the needs of their children rather than to work outside their home (Doucet 2006). The book is tremendously impactful in terms of being able to make readers realize the difference between the roles of the mother, as well as the responsibilities of the fathers while the common objective of providing adequate care and love for their children is shared between both sexes. Do Men Mother?: Fathering, Care and Domestic Responsibility by Andrea D Traditionally, mothers have been assigned to stay in the house to take care of children and perform daily household activities. However in recent years, men are becoming more involved in the house. Men are sharing more of the same responsibilities with women in terms of housekeeping and childrearing. Several fathers are choosing to stay in the house to take care of their children rather than working outside; either because of employment interruption or their wives are earning a higher salary than them. In a modern study, an increased number of working mothers as well as an increase in stay- at- home fathers were observed in Canada (Sutherland 2008). This is where the need to analyze if fathers are competent of rendering nurture and care as well as mothers arises. In her book entitled Do Men Mother?: Fathering, Care, and Domestic Responsibility, Doucet seeks the life of fathering by means of illustrating if fathers are essentially performing a mother’s role or mothering when caring for their children (Doucet 2006). Andrea Doucet, currently on sabbatical, is a Professor of Sociology at Carleton University located in Ottawa, Canada. She obtained her Bachelor of Arts in Political Science from York University and completed her Masters in International Development at Carleton University. Doucet furthered her studies at Cambridge University where she attained her PhD (Carleton University 2011). Besides book chapters, most of her works for the past sixteen years have been scholarly articles which made sense of and clarified, theoretical and experiential understanding of subjects related with care and work, gender issues and lives within the society. A significant number of her works discuss several issues such as responsibility, auto... ...selves as fathers (Doucet 2006: 217). By the use of several theoretical perceptions, the book provides a breakdown on the division of household responsibilities and manliness (Doucet 2006). Furthermore, it also renders literature on parenting as a result of analyzing the role of the fathers by the maternal points of view. Do Men Mother?: Fathering, Care and Domestic Responsibility explores the concerns of men who choose to stay as full time fathers in order to meet the needs of their children rather than to work outside their home (Doucet 2006). The book is tremendously impactful in terms of being able to make readers realize the difference between the roles of the mother, as well as the responsibilities of the fathers while the common objective of providing adequate care and love for their children is shared between both sexes.

Steve to Stephanie Essay

1) How can Henrietta help Steve transition in a company where not everybody is supportive? Henrietta can help Steve transition in a number of ways. Because the idea of switching gender is abstract idea, not every person will be accepting of it. In fact most people will be unaccepting of it being that they are morally agaist the idea of switching gender. Just as people are hesitant to accept gays, the dominant male female role stereotypes have been long ingrained in most cultures and most people accept them as â€Å"normal†. I believe the first thing that must be done to help Steve and LaSalle with the gender transition is to educate people about the process. People need to be aware of the reasons someone would choose to do this so they can understand why and possibly make some sense of it on their own. However the timing of this education needs to be carefully planned as to what the company and Steve believe is best. After education the Human Resource team should be leveraged to carefully monitor the situation and help those who are struggling to accept Steve’s life choice. 2) Does Steve’s transition risk integration of CatalCon, or any stakeholder relationships? Be Specific! Yes Steve gender transition will more than likely affect CatalCon and Lasalle’s integration for a number of reasons. First being that Steve’s sales partner Alex already has a bad opinion of Steve due the fact that Steve was given the Sale’s Director position over Alex. Alex being the number two at CatalCon before the acquisition believes he is much more qualified for the position though his 20 years of experience. Because there is already residual resentment the news of this gender transition angers Alex because he believes it is morally wrong and doesn’t believe in such a thing. Also he thinks that many of the shareholders and customers who are mostly conservative will not like this announcement. Alex believes they will lose business because of this and there is nothing the company can to stop it because they cannot fire Steve due to gender discr imination state laws. Also Alex is a very respected sales man and losing him would be detrimental to the CatalCon acquisition. He is needed for his understanding of CatalCon products that sales people from LaSalle will just not have due to lack of experience. 3) How far should firms go to protect and accommodate employee differences in the workplace? The firm has an obligation to protect Steve’s privacy, as this is a medical issue. So while they might want to settle things in ways that will make the majority happy, there are laws that force you to look out for the little guy. Any firm has a human resource team that is obligated to mediate employee disputes. But no matter what type of employee is the majority they must take actions to provide an equal and safe working environment for everyone. I believe that Henrietta made a mistake sending out a memo to specific people in the firm. Memos can be misplaced and seen by the wrong eyes. This could lead to a privacy lawsuit and should be avoided by waiting to announce sensitive material until a time that is right for the subject and the firm. Some employees may have issues other than medical that need to be met such as religious differences and cultural differences where dress code must be bent. I believe if there are differences that need to be accommodated for they most likely have laws that protect those differences. Therefore you will have some sort of guidelines as to how you many attempt to accommodate them.